Product details: price history, Buy Box and risk

Before you place an order, open the product. The product page shows what the current price hides.

In the results grid, click a product to open its details.

Price and sales-rank history

An interactive chart of the Buy Box price, Amazon's own price and the sales rank for 30, 90 or 365 days, from Keepa data. Look for steady prices and a steady rank. Sudden drops often mean a price war, and spikes can be seasonal. Download the history as CSV if you want to analyse it yourself. See how to read Keepa charts.

Buy Box and competition

• Buy Box stability: how often the price and the winner change.
• Amazon on the listing: whether Amazon sells it and how much of the Buy Box it holds.
• Sellers now and 90 days ago: a quickly growing seller count is a warning sign.
• The current offers and sellers.

Wholesale analysis

• Verdict, expected profit and risk-adjusted profit and ROI: expected profit minus price, competition, Amazon, IP and dead-stock risk.
• Price floor: the lowest price you can sell at before profit reaches zero, and a price-drop ladder from -5% to -25%.
• Demand scenarios: your units and profit per month, and what happens if more sellers join.
• Order sizing: conservative, recommended and aggressive quantities against the supplier's MOQ.

Profit calculator

Every product page has a calculator. Change the selling price, your cost or the fulfillment method to see the effect instantly, for example to prepare a supplier negotiation.