Find wholesale products worth selling on Amazon
Wholesale product research works in two directions: start with a supplier’s price list, or start on Amazon and find the brand afterwards. Wholesale Analyzer does both, and ends each one with the same question answered: is this product worth buying, and at what price?
Most product research tools are built for private label: finding a niche to launch your own brand. Wholesale research is different. You are looking for existing listings that sell steadily, where you can join as one more seller without starting a price war, and for a brand that will sell to you at a price that leaves a profit.
Two ways to research wholesale products
- You have a supplier list. Upload it and every product is matched to Amazon and analyzed. See the supplier price list analyzer.
- You have no supplier yet. Start on Amazon with Product search, find listings that fit wholesale, then contact the brand behind them. This is called reverse sourcing, and it is how most sellers find their first suppliers.
How Product search finds wholesale products
- Search a niche. Type a product idea, such as bamboo cutting board or dog shampoo, and analyze up to 500 Amazon products at once, with the live Buy Box price and number of sellers.
- Narrow it. Search again inside one brand or category in one click.
- Filter to what fits wholesale. One-click presets do the first pass: Wholesale sweet spot (30 or more sales a month, a price of 15 to 80 and 3 to 20 sellers), Low competition (2 to 6 sellers with steady sales) and Best sellers. Hide private label listings, where the only seller is usually the brand itself.
- Read the numbers. Estimated monthly sales, payout after Amazon’s fees, monthly revenue and your maximum buy cost: the most you can pay the brand and still reach your target ROI and profit.
- Find the brand. The Brands to contact tab ranks brands by monthly revenue, searches the web for their wholesale page and writes a ready-to-edit inquiry e-mail listing their products.
- Scan your picks. Send the products you like to a full scan for eligibility, IP risk, price history and a BUY, REVIEW or AVOID decision.
What makes a good wholesale product
The checks Wholesale Analyzer runs on every product you research.
Steady demand
Monthly sales estimated from the sales rank, with 30, 90 and 180-day history, so one good week does not look like a trend.
Room to join
Enough sellers to show the brand sells wholesale, not so many that your share is tiny. Seller count trend and Buy Box stability show which way it is going.
Amazon’s presence
Whether Amazon sells the product and how much of the Buy Box it holds over time.
Profit at your cost
Payout after referral and FBA fees, your landed costs, and the maximum buy cost that still meets your targets.
Permission to sell
Selling eligibility for your account and brands that need approval, checked before you contact anyone.
Brand risk
IP complaint risk screened in every scan, with the reason for each flag, so you avoid brands that file complaints against resellers.
From research to the first order
Research only pays when it turns into an order. When the brand replies with its price list, compare each price with the maximum buy cost you already have: below it, the product meets your targets; above it, you know the discount to ask for. Then scan the price list with the cost column for the full analysis, the recommended quantity and a purchase order. The method is in how to negotiate with wholesale suppliers and how many units to order.
Learn the method
- How to find profitable wholesale products on Amazon
- How to find wholesale products on Amazon without a supplier list
- How many sellers is too many on a listing?
- Wholesale inquiry e-mail template
Frequently asked questions
Is this a tool for private label research?
No. It is built for wholesale: finding existing listings you can sell on as an additional seller, and the brands to buy them from. Filters such as Hide private label remove listings where the brand is the only seller.
How many products can one search analyze?
From 20 up to 500 products per search. The free plan analyzes the first 20 products of each search.
Does it find the supplier for me?
It ranks the brands in your results, runs a web search for each brand’s wholesale or distributor page and writes an inquiry e-mail you can edit and send. Contacting the brand and opening an account is up to you.
Which marketplaces can I research?
Any of the 21 supported Amazon marketplaces that your connected seller account sells in.
Stop guessing. Start buying with confidence.
Upload your next supplier list and see which products are worth your money, how many to order and the most you should pay. Your first scan every month is free.