Wholesale inquiry email template to open an account with a brand

Most brands get e-mails from Amazon sellers every week, and most of those e-mails go unanswered. The ones that get a price list are short, specific and answer the brand's worries before it has to ask. Here is what to say, a wholesale inquiry email template you can copy, and how to follow up.

What the brand is worried about

A brand that sells on Amazon fears three things from a new reseller: a price war that drags its product's price down, listings with wrong photos or claims, and stock from unknown sources that leads to complaints. Your e-mail should show, in a few lines, that you will cause none of these.

Before you write

• Find the right address: look for a wholesale, retailer, stockist or “become a dealer” page on the brand's website. Many brands have a form there instead of an e-mail address. If they sell only through distributors, ask the brand which ones.
• Know the products you want: name two to five listings that sell well. It shows you did your research and are not sending the same e-mail to every brand.
• Know your numbers: work out the highest price you can pay for each product, so you can judge the price list the moment it arrives.
• Look like a business: write from an address on your own domain, with your company name, and have your business registration and resale certificate ready.

The template

Why it works

• It is short: the buyer can read it in thirty seconds.
• It names products: proof that you know the brand's range and where it sells.
• It answers the brand's worries: MAP pricing, accurate listings and authorized stock.
• It asks for one clear thing: the price list, the MOQ and the next step.

What not to write

• Do not lead with price or ask for a discount in the first e-mail. Negotiate once you have the price list and a first order behind you.
• Do not promise volumes you cannot buy.
• Do not mention that you plan to undercut other sellers; that is exactly what the brand fears.

Follow up, then move on

No answer after a week is normal. Send one short follow-up that replies to your first e-mail, then try a phone call or the brand's contact form. If a brand still says nothing, or says it does not work with Amazon resellers, move on: you should be writing to several brands at once anyway. Before you place an order, vet the supplier and check that you can sell the brand.

Write it in one click

Wholesale Analyzer's Product search finds brands worth contacting. Its Brands to contact tab ranks them by monthly revenue on Amazon and, for each one, searches for its wholesale contact page and writes this inquiry e-mail with the brand's products from your search filled in. Edit it, then copy it or open it in your e-mail app. When the price list arrives, scan it to see which products to buy and the discount to ask for on the rest; see how to negotiate with wholesale suppliers.