Turn a supplier price list into a purchase order
Upload the price list your supplier sent. Wholesale Analyzer shows which products are worth buying for Amazon, how many units to order, the price to ask for on the ones that miss, and how the list compares with the last one.
A supplier price list is a list of options, not a shopping list. In most lists only a small share of products is worth ordering at the supplier’s price. The analysis is about finding those, ordering the right amount, and getting a better price on the products that are close.
From price list to decision, step by step
Our guide on how to analyze a supplier price list describes the method by hand. Wholesale Analyzer runs the same steps on every row:
- Match. Each UPC, EAN, ASIN or ISBN is matched to its Amazon listing, multipacks are detected and the cost per unit is worked out.
- Price it. Buy Box price, referral and FBA fees and your landed costs give profit, ROI and margin for FBA and FBM.
- Check demand and competition. Estimated monthly sales, the number of sellers, Amazon’s share of the Buy Box and the price history.
- Check you may sell it. Selling eligibility for your account, brands that need approval, and IP complaint risk.
- Decide. A wholesale score and BUY, REVIEW or AVOID, with the reasons and the recommended order quantity.
What the analysis gives you
Beyond profit per product: the answers you need to place the order.
A funnel of the list
From products uploaded down to BUY: how many matched, were profitable, met your ROI, had demand, passed competition and brand risk.
Top opportunities
The top 20 products to buy, and a products-to-avoid list with the reason for each.
Brand view
BUY, REVIEW and AVOID counts, average ROI and IP risk for every brand on the list, so you know which brands to focus on.
Negotiation targets
For products that miss only on price: the supplier price that would make them a BUY, the discount to ask for and the saving on your order.
Capital allocation
Where your budget earns the most profit per dollar, with a limit per brand so one brand cannot take the whole order.
Purchase order
Turn the shortlist into a purchase order, checked against MOQ and case pack, and export it to Excel for the supplier.
When the supplier sends a new list
Supplier lists change: prices go up, products are added and removed. Scan the new list and compare it with the previous one to see every price increase and decrease, new and removed products, and the BUY opportunities you gained or lost. The supplier dashboard shows how each supplier’s catalogs perform over time, and you can compare suppliers on the same product by landed cost, profit and ROI.
Getting the list ready
Most price lists work as they come, in .xlsx or .csv. Check three things first: barcodes are stored as text (so leading zeros stay), the price is per unit and not per case, and there is one row per product. The supplier file guide covers the columns, including MOQ and case pack.
Frequently asked questions
How big can the price list be?
Up to 200,000 products in one file on a paid plan. The free plan analyzes 50 products a month, with no card needed.
The supplier price is per case. Does that work?
Convert it to a price per unit before you upload, or add the case pack column. The analysis checks your order against the case pack and the supplier’s MOQ.
Can I share the results with my supplier or partner?
Yes. Every analysis comes as an Excel workbook with Results, a Dashboard and All Details sheets, and purchase orders export to Excel.
What if few products are a BUY?
That is normal for a full price list. Look at the negotiation list: products that would become a BUY with a realistic discount are often the best reason to contact the supplier.
Stop guessing. Start buying with confidence.
Upload your next supplier list and see which products are worth your money, how many to order and the most you should pay. Your first scan every month is free.