Amazon wholesale, from first supplier to reorder
Every guide on this site, in the order you need them. Start at the top if you are new to wholesale, or jump to the step you are on.
Amazon wholesale means buying branded products from the brand or its distributors and reselling them on existing Amazon listings. The model is simple; the money is made or lost in the details: which products, from whom, at what price and in what quantity. These six steps follow a wholesale business from the first decision to the first reorder.
1. Get started
Decide whether wholesale fits you, how much money you need and how long that money will be tied up.
- Amazon wholesale vs online arbitrage vs private label
- How to start Amazon wholesale with a small budget
- Amazon wholesale cash flow: how long your money is tied up
2. Find products and suppliers
Start from a supplier’s list, or start on Amazon and find the brand afterwards. Then open an account and make sure the supplier is genuine.
- How to find profitable wholesale products on Amazon
- How to find wholesale products on Amazon without a supplier list
- How to find wholesale suppliers for Amazon
- Wholesale inquiry email template to open an account with a brand
- How to vet wholesale suppliers and spot the red flags
- How to compare wholesale suppliers for Amazon
3. Analyze the supplier price list
Match every product to the right Amazon listing, estimate its sales and run the checks before anything else.
- How to analyze a supplier price list for Amazon wholesale
- How to check a UPC list against Amazon in bulk
- UPC, EAN and ASIN matching: avoid costly wholesale mistakes
- How to estimate monthly sales from Best Sellers Rank
- How to build an Amazon wholesale sourcing spreadsheet (and the free template)
- Amazon wholesale due diligence checklist: 31 checks before you buy
4. Work out the profit
Profit after every fee and cost, the ROI that is worth it, and the most you can pay the supplier.
- How to check if a product is profitable on Amazon FBA
- How to calculate landed cost for Amazon FBA wholesale
- What is a good ROI for Amazon wholesale?
- ROI vs profit margin: which should wholesale sellers trust?
- How to find the highest cost to pay for a wholesale product
- Price floor: how low can the price go before you lose?
- FBA vs FBM for Amazon wholesale: which earns more?
5. Check competition and risk
Whether you can win the Buy Box at a fair price, whether a price war is coming, and whether you are allowed to sell the product at all.
- Buy Box basics every wholesale seller should know
- How many sellers is too many on an Amazon wholesale listing?
- Should you sell on a listing where Amazon is a seller?
- How to avoid price wars on Amazon wholesale
- How to read Keepa charts before you buy wholesale stock
- MAP policy explained for Amazon wholesale sellers
- How to check if you can sell a product on Amazon before you buy
- How to avoid IP complaints and brand restrictions on Amazon
6. Buy, sell and reorder
Get the right price, order the right amount, send it to Amazon, and keep the winners in stock.
- Negotiate with wholesale suppliers using your max buy price
- How many units should I order first for Amazon wholesale?
- How to buy seasonal products for Amazon wholesale
- How to prepare wholesale stock for Amazon FBA
- How to avoid dead stock in Amazon wholesale
- How to manage reorders for Amazon wholesale
Free tools for each step
No sign-up; everything runs in your browser.
UPC & EAN validator
Step 3: catch broken barcodes before they match the wrong listing.
Sourcing spreadsheet template
Step 3: an Excel sheet with profit, ROI, max buy cost and a decision per row.
Multipack calculator
Step 3: the real profit when the listing sells a pack of several units.
Profit & ROI calculator
Step 4: net profit, margin and ROI after Amazon’s fees.
Maximum buy price calculator
Step 4: the most you can pay the supplier for your target ROI.
Order quantity calculator
Step 6: your share of sales, case packs, the MOQ and a dead-stock check.
Steps 3 to 6 for a whole supplier list
The guides above work one product at a time. Wholesale Analyzer runs steps 3 to 6 on every product of a supplier list at once: it matches each one to Amazon, adds live fees, sales estimates, competition, eligibility and IP risk, and gives a BUY, REVIEW or AVOID decision with the order quantity and the most you should pay. The first 50 products are free every month.
Stop guessing. Start buying with confidence.
Upload your next supplier list and see which products are worth your money, how many to order and the most you should pay. Your first scan every month is free.