Find products with Product search (reverse sourcing)

No supplier list yet? Start on Amazon instead. Product search finds listings that already sell, shows what you could pay for them, and points you to the brand to buy from. This is called reverse sourcing.

1. Search Amazon

1. Open Product search in the menu.
2. Type a product idea or niche, for example bamboo cutting board or dog shampoo. Short, specific searches work best.
3. Choose the marketplace. You can search any marketplace your connected seller account sells in.
4. Choose how many results to analyze, from 20 up to 500, and select Search.

Every product comes with its live Buy Box price and number of sellers from Amazon. A search of 500 products takes about a minute because of Amazon's rate limits. The same search again within an hour comes back instantly. The free plan analyzes the first 20 products of each search.

2. Narrow the search

Above the results, Amazon lists the brands and categories it found, with the number of products in each. Select one to search again inside that brand or category. Select Clear brand / category to go back to the full search.

3. Filter to the products worth selling

Filters work instantly, without searching again, and are remembered for your next visit. Start with a one-click preset:

• Wholesale sweet spot: sells 30 or more a month, priced 15 to 80, with 3 to 20 sellers. There is room to join, but no price war.
• Low competition: 2 to 6 sellers and steady sales. These brands resell through only a few accounts.
• Best sellers: 300 or more sales a month.
• Everything: every product Amazon found.

Then adjust the limits for Buy Box price, sellers, sales per month, sales rank and max buy cost. Keep Hide private label (1 seller) on: a listing with a single seller is usually the brand itself, and it rarely sells wholesale.

4. Read the results

• Sales / mo: units the whole listing sells per month, estimated from the sales rank.
• Sellers: the number of new offers on the listing.
• Payout: the Buy Box price minus the estimated FBA and referral fees. This is what Amazon pays you per unit.
• Max buy cost: the most you can pay the supplier per unit and still reach your target ROI, minimum profit and margin, after your prep and shipping costs. Set these in your wholesale settings.
• Revenue / mo: estimated monthly sales multiplied by the Buy Box price.

Select the ASIN to open the product on Amazon. Use Export CSV to download the filtered list.

5. Contact the brand

Open the Brands to contact tab. It ranks the brands in your filtered results by monthly revenue, with their number of products, median sellers and median max buy cost. For each brand you can:

• Find wholesale contact: a web search for the brand's wholesale, distributor or "become a retailer" page.
• Inquiry e-mail: a ready-written wholesale inquiry that lists the brand's products. Edit it, then copy it or open it in your e-mail app.
• All products of the brand: search again inside that brand to see its full range.
• Select: select all of the brand's products for a scan.

6. Scan your picks

Tick the products you like (or use Select on a brand) and choose Scan selected. Enter the brand as the supplier name so the scan appears on the Suppliers page, and leave Check if my account may sell them on.

The scan adds the lowest offers, Amazon's own fee estimate, Keepa history, eligibility, IP risk and the BUY, REVIEW or AVOID decision. See read your results.

Tip: use max buy cost in your negotiation

When the brand sends its price list, compare each price with the max buy cost. Below it, the product meets your targets. Above it, you know the discount to ask for. Once you have the price list, scan it as a normal supplier file with a cost column for the full profit analysis. See how to negotiate with wholesale suppliers.