Set your profit targets and landed costs
Tell Wholesale Analyzer what a good product means to you: target ROI, minimum profit, costs and decision thresholds.
The decisions are only as good as your targets. Spend five minutes here before your first scan and every result will reflect how you buy.
On the Dashboard, click Wholesale settings. The settings apply to your scans and you can change them at any time.
Profit targets
- Target ROI: the return on your cost a product must reach to count as a buy, for example 30%.
- Minimum profit per unit: protects you from high-ROI products that earn only cents.
- Desired margin: profit as a share of the selling price.
- Maximum investment per product and Available capital: used for order sizing and the capital allocation view.
Landed cost (per unit)
Add everything you pay to get one unit to Amazon: shipping from supplier, prep, labeling, inbound to Amazon, other costs and customs / duties as a percentage of product cost. Profit, ROI and the maximum buy cost all use this landed cost, not only the supplier price.
Demand and quantity
- Expected share of the listing: how much of the Buy Box you expect to win when you join.
- Supplier lead time and Safety stock: used for the recommended order quantity.
- Minimum monthly sales and Maximum number of sellers: filter out slow or crowded listings.
- Longest time to sell an order / the MOQ: flags products whose minimum order would sit in stock too long.
Decision thresholds
Every product gets a 0 to 100 score. BUY from score and REVIEW from score set where the decisions change. Raise them to be stricter, lower them to see more candidates.
A sensible starting point
If you are unsure, start with a 30% target ROI, a minimum profit of $3 per unit and your real prep and shipping costs. Run a scan, look at the REVIEW products, and adjust.
Stop guessing. Start buying with confidence.
Upload your next supplier list and see which products are worth your money, how many to order and the most you should pay. Your first scan every month is free.